Did you know about 15% of press releases posted to major wire services have been optimized for search engines? Another interesting fact is that press releases including an image or a video get shared 3x more than text-only releases and viewers spend more time with this content however nearly half of the marketers do not routinely add images to their press releases? This is quite an astonishing fact.
Many marketers are missing out on opportunities to get their news more widely viewed and shared. So before you issue your next press release, consider this simple tactic to amplify the reach of your news for maximum eyeball attention.